Beautiful animation, the ad not so much.



Unfortunately coca cola is the bottom line unhealthy, which is a shame really after creating such a great ad by Nexus Production encouraging people to lead a healthy, active lifestyle. The campaign video features beautifully crafted wooden puppets that goes through daily life jumping, running dancing and more to a very catchy jingle (that I can still hum in my head... It's 'dumb ways to die' all over again.). This ad have everything that's great to make a successful campaign, just the wrong brand to do it for.

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IKEA's new app coming out in 2014 is something you need to start talking about. I have always been a fan of any augmented reality apps, the passion started with Nintendo. If you don't know what it is or haven't seen it I urge you to. 



With technologies advancing and Nintendo having done this 2 years ago why have they only started to realise its potential! IKEA thank you,  no more boring apps with pages of products, more augmented reality apps please.

The new IKEA app will let users simply scan the IKEA Catalogue with the app, place the printed catalogue in place of where they’d like to see the furniture, and choose a product—with the help of augmented-reality, the app would show what products would look like in place of the physical catalogue. Still not getting it? Here's the video!



It's time other apps catch up or they will get left behind.