IKEA's new app coming out in 2014 is something you need to start talking about. I have always been a fan of any augmented reality apps, the passion started with Nintendo. If you don't know what it is or haven't seen it I urge you to.
With technologies advancing and Nintendo having done this 2 years ago why have they only started to realise its potential! IKEA thank you, no more boring apps with pages of products, more augmented reality apps please.
The new IKEA app will let users simply scan the IKEA Catalogue with the app, place the printed catalogue in place of where they’d like to see the furniture, and choose a product—with the help of augmented-reality, the app would show what products would look like in place of the physical catalogue. Still not getting it? Here's the video!
It's time other apps catch up or they will get left behind.
A campaign that cost O2 10 million pounds, clever but what is it advertising?
It wasn't until I researched the ad to find out that it's an advert to gear up for the launch of 4G!? VCCP, responsible for this campaign are also the creators of the compare the meerkat (compare the market) ads.
The O2 ad that reached 385,000 views after being on Youtube for 48hrs is now the talk on everyone's lips, yes the TV ad is brilliant but is anyone actually going on the site? (http://bemoredog.o2.co.uk) The website is beautifully designed and the tech itself is just beyond words. Yes this kind of tech have been done before and seen but this has been used efficiently. If you haven't been on the site yet, then I urge you to go and throw a frisbee.
Youtube, also known as Cat Videos, are the perfect place to place an ad like this. No more cats vs Dogs, dog lovers will love it and cat lovers will love it.
A brilliant campaign, but will it make you change your phone provider to O2? It certainly doesn't work for me and I'm a cat lover... I hope we will hear more from this campaign, maybe a more clear indication they will be launching 4G could persuade me more.
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